CRM and its Importance for Business Competitiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82003" target="_blank" >RIV/60460709:41110/20:82003 - isvavai.cz</a>
Result on the web
<a href="https://online.agris.cz/archive/2020/01/08" target="_blank" >https://online.agris.cz/archive/2020/01/08</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/14637159510798248" target="_blank" >10.1108/14637159510798248</a>
Alternative languages
Result language
angličtina
Original language name
CRM and its Importance for Business Competitiveness
Original language description
This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.
Czech name
—
Czech description
—
Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AGRIS on-line Papers in Economics and Informatics
ISSN
1804-1930
e-ISSN
1804-1930
Volume of the periodical
12
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
93-98
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85085609448