Customer value and customer relationship management: A conceptual framework for clothing retailing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F06%3A%401389004" target="_blank" >RIV/46747885:24310/06:@1389004 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer value and customer relationship management: A conceptual framework for clothing retailing
Original language description
In recent years, customer value and customer relationship management (CRM) have become one of the most significant factors in attracting and retaining customers for manufacturers, service providers and retailers. Valuing the customer helps companies notonly to identify the most profitable and least profitable segments of the business, but focus on the business practices that convert customer with little or no potential for development (typically the majority of customers) into profitable ones and ensure the long-term customer relationship and company profits. There are not many studies that examined effects of individual dimensions of customer value on the specific dimensions of CRM in the retail sector. Thus the purpose of this paper is to discuss the concept of CRM and customer value and propose a conceptual framework of CRM performance applicable for the clothing retail sector. For the purpose of customer value and CRM performance study in the clothing retail sector, a framework pr
Czech name
Hodnota zákazníka a CRM: koncepční rámec pro maloobchod oděvním zbožím
Czech description
Článek prezentuje koncepční model definování hodnoty zákazníka a posouzení jejího vlivu na diferencované řízení vztahů se zákazníky v oblasti maloobchodu oděvním zbožím.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2006
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The International Scientific Conference Customer Relationship Management 06
ISBN
80-7194-909-4
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
215-222
Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Lázně Bohdaneč
Event date
Nov 7, 2006
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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