Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A83591" target="_blank" >RIV/60460709:41110/20:83591 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2071-1050/12/23/9822/htm" target="_blank" >https://www.mdpi.com/2071-1050/12/23/9822/htm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12239822" target="_blank" >10.3390/su12239822</a>

Result language

angličtina

Original language name

Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Original language description

The present paper is focused on the issues of private labels, their establishment, perception and preference by selected groups of respondents, namely consumers under the age of 25 and also inhabitants of selected V4 countries (Slovakia, Hungary and Czech Republic). An anonymous questionnaire survey was chosen as the main research method. A total of 3038 respondents aged under 25 participated 1064 respondents were from Slovakia, 973 from Hungary and 1001 from Czech Republic. This research method was subsequently supplemented with selected statistical methods evaluated in the XL Stat statistical program, SAS Enterprise Guide 7,1 and SAS 9,4, where hypotheses were examined by Pearson s Chi Square Test, Mantel Haenszel Chi-square test, Cramer s V contingency coefficient, Pearson s correlation coefficient, Friedman s test, Kruskal Wallis test, Correspondence analysis and Phi Coefficient. The results of the survey can be perceived more than positively as most of the respondents declared that they knew t

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Volume of the periodical

12

Issue of the periodical within the volume

23

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

19

Pages from-to

1-19

UT code for WoS article

000597907600001

EID of the result in the Scopus database

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