Everything but social: A study of Twitter accounts and social media management tools
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A84703" target="_blank" >RIV/60460709:41110/20:84703 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/dl/88730?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/88730?lang=en</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Everything but social: A study of Twitter accounts and social media management tools
Original language description
The following work inspects the sources of Twitter messages, through two data sets in the Czech language. The first, is on a political topic and the second, on a non-political topic. We have found that while organic users capture about 85% of account both for political as for the nonpolitical topics, the use of social media management tools greatly differ between the two topics. While these management tools are not necessarily fully automated like bots, they cannot also be considered as organic users. When only focusing on commercial tools for tweets, a few well known social media management tools such as Hootsuite, Buffer, dlvr.it and Sprout Social capture 58% of the non-political messages, but as much as 82% of the political messages. These results strengthen the debate on the degree that Twitter can be used as a fair thermometer to capture authentic social-behavioral signals, as opposed to becoming a biased commercial communication tool. They also emphasize the important role of social m
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector
ISBN
978-80-213-3041-2
ISSN
—
e-ISSN
—
Number of pages
11
Pages from-to
326-336
Publisher name
Czech University of Life Sciences Prague, Faculty of Economics and Management
Place of publication
Prague
Event location
Prague, Czech Republic (virtual)
Event date
Sep 16, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—