Stimuli of global social networks and their influence on users shopping behavior

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F21%3A89261" target="_blank" >RIV/60460709:41110/21:89261 - isvavai.cz</a>
Result on the web
<a href="https://www.shs-conferences.org/articles/shsconf/abs/2021/40/shsconf_glob2021_02016/shsconf_glob2021_02016.html" target="_blank" >https://www.shs-conferences.org/articles/shsconf/abs/2021/40/shsconf_glob2021_02016/shsconf_glob2021_02016.html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/202112902016" target="_blank" >10.1051/shsconf/202112902016</a>

Result language
angličtina
Original language name
Stimuli of global social networks and their influence on users shopping behavior
Original language description
Research background: The paper addresses the business potential of social networks and the impact of incentives on the purchase behaviour of consumers. Social networks are the fastest growing marketing tool in the world with more than 4 billion users worldwide. These global platforms offer new tools, encourage interactivity, and allow consumers to participate in product marketing thanks to sharing their own content. Purpose of the article: The aim of the paper is a series of recommendations for small and micro businesses with a global audience. These recommendations are focused on the right choice of the marketing mix on social networks in order to optimize communication and sales activities. Methods: The paper is based on a qualitative methods of focus groups and semi structured interviews in order to characterize the perception of marketing incentives by users of these networks. The respondents of the research are users aged 18 25, which is also the most numerous group of active participants
Czech name
—
Czech description
—

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021
ISBN
—
ISSN
2261-2424
e-ISSN
2261-2424
Number of pages
10
Pages from-to
0-10
Publisher name
UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Place of publication
Zilina, Slovak Republic
Event location
Zilina, Slovak Republic
Event date
Oct 13, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)