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Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A92516" target="_blank" >RIV/60460709:41110/22:92516 - isvavai.cz</a>

  • Result on the web

    <a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept

  • Original language description

    The Green Deal brings the need to implement production processes in a more progressive and, above all, sustainable way, with the dominant use of renewable resources minimizing the carbon footprint. These efforts are opposed by current societal problems, not closing the Covid pandemic and the war in Europe. In this challenging situation, for many companies, a necessary condition for economic sustainability is a non-declining market share, a sufficient need for non-declining revenues with a medium-term fixation of average variable costs. Fulfilling these conditions means finding a formal expression of the stability of microeconomic variables for their possibility of targeted regulation. For this reason, the article aims to propose a procedure for formalized management of the stability of yield quantities and market share quantities. For the possibility of methodological repetition, the procedure is applied to the case study of the largest producer of original jewelry with Czech garnets.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Agrarian perspectives XXXI. Green Deal – Future Perspectives

  • ISBN

    978-80-213-3211-9

  • ISSN

  • e-ISSN

    1213-7960

  • Number of pages

    11

  • Pages from-to

    334-344

  • Publisher name

    Czech University of Life Sciences Prague

  • Place of publication

    Prague 6

  • Event location

    Prague

  • Event date

    Sep 14, 2022

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article