Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A92516" target="_blank" >RIV/60460709:41110/22:92516 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept
Original language description
The Green Deal brings the need to implement production processes in a more progressive and, above all, sustainable way, with the dominant use of renewable resources minimizing the carbon footprint. These efforts are opposed by current societal problems, not closing the Covid pandemic and the war in Europe. In this challenging situation, for many companies, a necessary condition for economic sustainability is a non-declining market share, a sufficient need for non-declining revenues with a medium-term fixation of average variable costs. Fulfilling these conditions means finding a formal expression of the stability of microeconomic variables for their possibility of targeted regulation. For this reason, the article aims to propose a procedure for formalized management of the stability of yield quantities and market share quantities. For the possibility of methodological repetition, the procedure is applied to the case study of the largest producer of original jewelry with Czech garnets.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Agrarian perspectives XXXI. Green Deal – Future Perspectives
ISBN
978-80-213-3211-9
ISSN
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e-ISSN
1213-7960
Number of pages
11
Pages from-to
334-344
Publisher name
Czech University of Life Sciences Prague
Place of publication
Prague 6
Event location
Prague
Event date
Sep 14, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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