The Relationship between "Zero Waste" and Food: Insights from Social Media Trends

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A96413" target="_blank" >RIV/60460709:41110/23:96413 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2304-8158/12/17/3280" target="_blank" >https://www.mdpi.com/2304-8158/12/17/3280</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/foods12173280" target="_blank" >10.3390/foods12173280</a>

Result language

angličtina

Original language name

The Relationship between "Zero Waste" and Food: Insights from Social Media Trends

Original language description

Zero waste (ZW), the concept of reducing waste production, is now becoming a lifestyle trend. Social media is strengthening this by popularizing the movement and connecting related commu-nities. ZW and food are closely related, since food waste is a significant sustainability issue; how-ever, the exact relationship between ZW and food communication on social networks is not clear. This study analyzed user communication on the social networking site Twitter between July 2008 and April 2023 to determine how members communicated and shared topics related to ZW and food; an analysis of hashtag frequency was also conducted. During the study period, a total of 50,650 tweets with both #zerowaste and #food hashtags were recorded, written by 21,271 unique users from all over the world. Topic analysis identified the nine related topics: ZW lifestyle, leftover recipes, ZW events, food rescue, climate change, packaging, ZW stores, composting, and ZW restaurants; visual analysis indicated that these topics were closely connected, suggesting common membership of these communities. Overall, our results provide insight into the ZW and food communities on Twitter, which may be useful for marketers, influencers, and government agencies to create targeted content and facilitate wider adoption of a ZW lifestyle.

Czech name

—

Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Foods

ISSN

2304-8158

e-ISSN

2304-8158

Volume of the periodical

12 (17)

Issue of the periodical within the volume

3280

Country of publishing house

CH - SWITZERLAND

Number of pages

16

Pages from-to

1-16

UT code for WoS article

001061032000001

EID of the result in the Scopus database

2-s2.0-85170270736