Consumers' willingness to adopt genetically modified foods
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41330%2F20%3A85108" target="_blank" >RIV/60460709:41330/20:85108 - isvavai.cz</a>
Result on the web
<a href="https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/BFJ-04-2019-0260" target="_blank" >10.1108/BFJ-04-2019-0260</a>
Alternative languages
Result language
angličtina
Original language name
Consumers' willingness to adopt genetically modified foods
Original language description
Purpose This study investigates consumers willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants. Design/methodology/approach A new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT) was developed and examined. A total of 241 consumers were selected from the capital of Iran, Tehran, through a multistage random sampling. The data were analyzed using SEM PLS modeling. Findings The extended HBM model was able to predict about 84 percent of the variance changes in consumers willingness to adopt GM foods. The effects of net benefit and perceived compatibility on the willingness were also significant. In addition, the mediating effect of compatibility on the relationship between net benefit/self efficacy and willingness to adopt GM foods was also significant. Originality/value This study contributes to the literature by developing the HBM into the IDT to assess consumers willingness to adopt GM foods.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
40101 - Agriculture
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
British Food Journal
ISSN
0007-070X
e-ISSN
1758-4108
Volume of the periodical
123
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
18
Pages from-to
1-18
UT code for WoS article
000590840600001
EID of the result in the Scopus database
2-s2.0-85095810726