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Consumers' willingness to adopt genetically modified foods

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41330%2F20%3A85108" target="_blank" >RIV/60460709:41330/20:85108 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1108/BFJ-04-2019-0260" target="_blank" >10.1108/BFJ-04-2019-0260</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Consumers' willingness to adopt genetically modified foods

  • Original language description

    Purpose This study investigates consumers willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants. Design/methodology/approach A new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT) was developed and examined. A total of 241 consumers were selected from the capital of Iran, Tehran, through a multistage random sampling. The data were analyzed using SEM PLS modeling. Findings The extended HBM model was able to predict about 84 percent of the variance changes in consumers willingness to adopt GM foods. The effects of net benefit and perceived compatibility on the willingness were also significant. In addition, the mediating effect of compatibility on the relationship between net benefit/self efficacy and willingness to adopt GM foods was also significant. Originality/value This study contributes to the literature by developing the HBM into the IDT to assess consumers willingness to adopt GM foods.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    40101 - Agriculture

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    British Food Journal

  • ISSN

    0007-070X

  • e-ISSN

    1758-4108

  • Volume of the periodical

    123

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    18

  • Pages from-to

    1-18

  • UT code for WoS article

    000590840600001

  • EID of the result in the Scopus database

    2-s2.0-85095810726