Consumer Preferences for Cheese with Focus on Food Safety-A Segmentation Analysis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F21%3A89310" target="_blank" >RIV/60460709:41340/21:89310 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2071-1050/13/22/12524" target="_blank" >https://www.mdpi.com/2071-1050/13/22/12524</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su132212524" target="_blank" >10.3390/su132212524</a>

Result language

angličtina

Original language name

Consumer Preferences for Cheese with Focus on Food Safety-A Segmentation Analysis

Original language description

This research work analyzes Albanian urban consumer preferences and purchasing behavior related to cheese, focusing on food safety and related attributes, including origin, packaging, and certification. This paper is based on a structured survey targeting urban consumers. The analysis consists of a two-step cluster and descriptive statistics. The clustering was based on key sociodemographic variables, namely, gender, education, and age. The results show that the local cheese is preferred to imported cheese, and the main sources of food safety guarantee are the producer name/brand and knowing the seller. Most consumers across all five identified clusters preferred buying unpacked cheese to packed cheese. The cluster of educated female consumers preferred to buy cheese mainly in supermarkets compared to other clusters that preferred convenience shops. Consumer clusters with a university education appeared to be more informed about both HACCP and ISO compared to other (less educated) consumer clusters.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

40500 - Other agricultural sciences

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Volume of the periodical

13

Issue of the periodical within the volume

22

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

1-12

UT code for WoS article

000727278000001

EID of the result in the Scopus database

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