The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F15%3A43899899" target="_blank" >RIV/60461373:22340/15:43899899 - isvavai.cz</a>

Alternative codes found

RIV/60461373:22810/15:43899899

Result on the web

<a href="http://www.cjournal.cz/files/196.pdf" target="_blank" >http://www.cjournal.cz/files/196.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2015.03.05" target="_blank" >10.7441/joc.2015.03.05</a>

Result language

angličtina

Original language name

The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior

Original language description

This paper presents a research study of Business Network (BN) approach between Small and Medium Enterprises (SME) in the manner of connecting to each other based on the customer's buying behavior. We believe that the interconnection of BN, SME and buyingbehavior is not sufficiently explored and see need for further studies in this respect. The main focus of this study is the explanation of buying behavior of customer in Business to Business market (B2B), which is motivated by customer's effort to finda solution for his problems of rationalization or development. One of the major existing problems for SME is lack of resources (financial, human, technological) needed for the implementation of customer requirements (customer purchase). Lack of resourcescan be used from company's Business Network of suppliers and customers. Therefore, not only it is necessary for SME to know their BN and build relationships with their own suppliers and customers, but also with suppliers of their custome

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

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Volume of the periodical

7

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

62-74

UT code for WoS article

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EID of the result in the Scopus database

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