Impact of frequency of use of deal sites on intention to use deal sites

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902302" target="_blank" >RIV/60461373:22810/16:43902302 - isvavai.cz</a>

Result on the web

<a href="https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.docx" target="_blank" >https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.docx</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Impact of frequency of use of deal sites on intention to use deal sites

Original language description

Deal sites are used as a marketing communication tool for some time now. But there is still only a limited number of papers investigating its adoption and use. The Technology Adoption Model posits that there is a link between the intention to use technology and the actual use of technology. This paper aims to investigate how respondents rate their intention to use deal sites depending on how often they claim to use deal sites. Gender is used as a control variable. The research confirmed that there is a significant relationship between the frequency of use and the intention to use deal sites, moreover, the impact of gender is also significant.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Aktuálne problémy podnikovej sféry 2016

ISBN

978-80-225-4245-6

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

1036-1041

Publisher name

Ekonóm

Place of publication

Bratislava

Event location

Bratislava

Event date

May 5, 2016

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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