Impact of Theory of Consumption Values Motives on Intention to Use Deal Sites

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902303" target="_blank" >RIV/60461373:22810/16:43902303 - isvavai.cz</a>
Result on the web
<a href="http://www.cssi-morava.cz/new/doc/IT2016/sbornik.pdf" target="_blank" >http://www.cssi-morava.cz/new/doc/IT2016/sbornik.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Impact of Theory of Consumption Values Motives on Intention to Use Deal Sites
Original language description
Deal sites became a widely used over the period of last several years. But there is still only a limited number of papers investigating their adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The Theory of Consumption Values is a marketing theory that explains purchase behavior. The aim of this paper is to test if the Theory of Consumption Values motives influence intention to use deal sites.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Selected Papers of the 19th International Conference on Information Technology for Practice 2016
ISBN
978-80-248-3970-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
357-363
Publisher name
VŠB - Technická univerzita
Place of publication
Ostrava
Event location
Ostrava
Event date
Oct 22, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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