Validation of Theory of Consumption Values Scales for Deal Sites

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902307" target="_blank" >RIV/60461373:22810/16:43902307 - isvavai.cz</a>
Result on the web
<a href="http://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2016.pdf" target="_blank" >http://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2016.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Validation of Theory of Consumption Values Scales for Deal Sites
Original language description
Deal sites became a widely used artefact. But there is still only a limited number of papers investigating their adoption and use. Most of the research published on the topic is qualitative. It is typical for an early stage of investigation of any new artefact. The Theory of Consumption Values explains purchase behavior. The aim of this paper is to validate scales for the Theory of Consumption Values for deal sites. This should pave a way for quantitative investigation of motives for purchasing using deal sites.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
IDIMT-2016: Information Technology, Society and Economy Strategic Cross-Influences : 24th Interdisciplinary Information Management Talks
ISBN
978-3-99033-869-8
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
177-182
Publisher name
Trauner Verlag + Buchservice GmbH
Place of publication
Linz
Event location
Poděbrady
Event date
Sep 7, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000387756100020

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