CONSUMER BEHAVIOUR IN THE BREAD MARKET

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F19%3A43918458" target="_blank" >RIV/60461373:22810/19:43918458 - isvavai.cz</a>
Result on the web
<a href="https://www.icct.cz/AngiologyKlon-ICCT/media/system/2019/ICCT-2019-Proceedings.pdf" target="_blank" >https://www.icct.cz/AngiologyKlon-ICCT/media/system/2019/ICCT-2019-Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CONSUMER BEHAVIOUR IN THE BREAD MARKET
Original language description
Bread has been one of the pillars of human diet since time immemorial. However, its ingredients change as human preferences evolve and alter. The objective of this research is to identify factors that play the main role in Czech consumers’ decision making when buying bread and assess their importance. By combining consumer behaviour, theoretic models and existing research, we compiled a set consisting of 17 criteria, whose importance was assessed by the respondents using a five-point scale. They claimed taste to be the most important aspect, while the least important one, quite surprisingly, emerged to be quality labelling. If the respondents actually noticed any quality labelling, they preferred the “Regional food” designation.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th International Conference on Chemical Technology
ISBN
978-80-88307-00-6
ISSN
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e-ISSN
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Number of pages
3
Pages from-to
79-81
Publisher name
Czech Society of Industrial Chemistry
Place of publication
Prague
Event location
Mikulov
Event date
Apr 15, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000515696600014

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