Special events and event marketing.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F03%3A00015639" target="_blank" >RIV/61384399:31130/03:00015639 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Poznámky k problematice events a event marketingu.
Original language description
Hlavní témata dokumentu: marketing; special events; prožitkový marketing. Ž ą Ă Ú Ý á ă é ë 5 {
Czech name
Poznámky k problematice events a event marketingu.
Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2003
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing & komunikace
ISSN
1211-5622
e-ISSN
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Volume of the periodical
XIV
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
2
Pages from-to
15-16
UT code for WoS article
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EID of the result in the Scopus database
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