Conditions of successful event realization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507577" target="_blank" >RIV/70883521:28120/08:63507577 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Conditions of successful event realization
Original language description
Event marketing is a part of marketing communication and considering this to be relatively new form of marketing communication I am going to discuss event marketing in more detail. The following study describes the main principles for event marketing tobe effective. I am going to talk about the main points that you need to follow if you are a sales promotion executive or event marketing executive. It is expected form the study to provide you with information such as how to plan your event, what you should focus on and what you should not forget when you do event marketing.
Czech name
Podmínky úspěšné realizace eventu.
Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Vedecký monografický zborník ? Aktuálně marketingove trendy v teórii a praxi
ISBN
978-80-8070-964-8
ISSN
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e-ISSN
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Number of pages
1
Pages from-to
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Publisher name
EDIS - vydavateľstvo Žilinskej univerzity
Place of publication
Žilina
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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