Marketing's Influence within Companies: Current Issues and their Possible Resolution
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F12%3A00041252" target="_blank" >RIV/61384399:31130/12:00041252 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing's Influence within Companies: Current Issues and their Possible Resolution
Original language description
Main topics of the document: Marketing fiction; marketing department; marketing performance
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Studia commercialia Bratislavensia
ISSN
1337-7493
e-ISSN
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Volume of the periodical
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Issue of the periodical within the volume
20
Country of publishing house
SK - SLOVAKIA
Number of pages
10
Pages from-to
587-596
UT code for WoS article
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EID of the result in the Scopus database
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