Building the Effective Loyalty Program
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F13%3A00042310" target="_blank" >RIV/61384399:31130/13:00042310 - isvavai.cz</a>
Result on the web
<a href="http://www.scopus.com/inward/record.url?eid=2-s2.0-84928911072&partnerID=40&md5=47d292330eaf78ca966cb6bb4573cbf" target="_blank" >http://www.scopus.com/inward/record.url?eid=2-s2.0-84928911072&partnerID=40&md5=47d292330eaf78ca966cb6bb4573cbf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Building the Effective Loyalty Program
Original language description
Main topics of the document: customer loyalty; loyalty program; building a loyalty program
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
CONFENIS-2013
ISBN
978-3-99033-081-4
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
251-258
Publisher name
Trauner Verlag
Place of publication
Linz
Event location
Praha
Event date
Sep 11, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—