Marketing ethnography shows the way how to bring marketers closer to consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F14%3A00044628" target="_blank" >RIV/61384399:31130/14:00044628 - isvavai.cz</a>
Result on the web
<a href="http://kmg.vse.cz/konference2014/sbornik/" target="_blank" >http://kmg.vse.cz/konference2014/sbornik/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing ethnography shows the way how to bring marketers closer to consumers
Original language description
Main topics of the document: ethnography; marketing ethnography; participant observation
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Current challenges of marketing and their application in practice - Scientific articles from the international conference
ISBN
978-80-87500-55-2
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
113-118
Publisher name
Radim Bačuvčík - VeRBuM
Place of publication
Zlín
Event location
Praha
Event date
Apr 3, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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