Significance of Demographic Variables for Targeting of Internet Advertisements
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F16%3A00048466" target="_blank" >RIV/61384399:31130/16:00048466 - isvavai.cz</a>
Result on the web
<a href="http://www.bme.vgtu.lt/index.php/bme/article/view/277" target="_blank" >http://www.bme.vgtu.lt/index.php/bme/article/view/277</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Significance of Demographic Variables for Targeting of Internet Advertisements
Original language description
Main topics of the document: internet users; internet advertising; demographic targeting; affinity based targeting; gender and age
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Business, Management and Education
ISSN
2029-7491
e-ISSN
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Volume of the periodical
14
Issue of the periodical within the volume
1
Country of publishing house
LT - LITHUANIA
Number of pages
18
Pages from-to
1-18
UT code for WoS article
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EID of the result in the Scopus database
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