Conflicts between words, images and reality in contemporary advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F19%3A00053524" target="_blank" >RIV/61384399:31130/19:00053524 - isvavai.cz</a>
Result on the web
<a href="https://www.igi-global.com/book/role-language-symbols-promotional-strategies/192043" target="_blank" >https://www.igi-global.com/book/role-language-symbols-promotional-strategies/192043</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Conflicts between words, images and reality in contemporary advertising
Original language description
Main topics of the document: meaning of words; marketing strategy; marketing communication; advertising; marketing trends; redundancy of information; challenges of marketing.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
The role of language and symbols in promotional strategies and marketing schemes
ISBN
9781522557784
Number of pages of the result
20
Pages from-to
106-125
Number of pages of the book
300
Publisher name
IGI Global
Place of publication
Hershey
UT code for WoS chapter
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