Customer Loyalty-Related Marketing Measures in Fashion Markets
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F20%3A00055118" target="_blank" >RIV/61384399:31130/20:00055118 - isvavai.cz</a>
Result on the web
<a href="https://cebr.vse.cz/artkey/cbr-202001-0003_customer-loyalty-related-marketing-measures-in-fashion-markets.php" target="_blank" >https://cebr.vse.cz/artkey/cbr-202001-0003_customer-loyalty-related-marketing-measures-in-fashion-markets.php</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/J.CEBR.228" target="_blank" >10.18267/J.CEBR.228</a>
Alternative languages
Result language
angličtina
Original language name
Customer Loyalty-Related Marketing Measures in Fashion Markets
Original language description
Main topics of the document: customer; loyalty; marketing; fashion market; customer loyalty; product mix
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Business Review (CEBR)
ISSN
1805-4854
e-ISSN
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Volume of the periodical
9
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
13
Pages from-to
43-55
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85086787773