The role of educational content in a digital marketing strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F21%3A00056500" target="_blank" >RIV/61384399:31130/21:00056500 - isvavai.cz</a>
Result on the web
<a href="https://communicationtoday.sk/the-role-of-educational-content-in-a-digital-marketing-strategy/" target="_blank" >https://communicationtoday.sk/the-role-of-educational-content-in-a-digital-marketing-strategy/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The role of educational content in a digital marketing strategy
Original language description
Main topics of the document: content marketing; customer-immersive learning; digital communication maturity; digital marketing strategy; educational content; education-based marketing; software-as-a-service
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Communication Today
ISSN
1338-130X
e-ISSN
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Volume of the periodical
12
Issue of the periodical within the volume
1
Country of publishing house
SK - SLOVAKIA
Number of pages
17
Pages from-to
162-178
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85107436836