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The Role of marketing in Czech Corporations

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F12%3A00040004" target="_blank" >RIV/61384399:31140/12:00040004 - isvavai.cz</a>

  • Alternative codes found

    RIV/61384399:31130/12:00040004

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Role of marketing in Czech Corporations

  • Original language description

    Main topics of the document: marketing department; role of marketing; FMCG

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Aktuální výzvy marketingu a jejich uplatnění v praxi

  • ISBN

    978-80-7431-090-4

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    128-134

  • Publisher name

    Professional Publishing

  • Place of publication

    Praha

  • Event location

    Praha

  • Event date

    Jun 26, 2012

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article