The Role of marketing in Czech Corporations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F12%3A00040004" target="_blank" >RIV/61384399:31140/12:00040004 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31130/12:00040004
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Role of marketing in Czech Corporations
Original language description
Main topics of the document: marketing department; role of marketing; FMCG
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Aktuální výzvy marketingu a jejich uplatnění v praxi
ISBN
978-80-7431-090-4
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
128-134
Publisher name
Professional Publishing
Place of publication
Praha
Event location
Praha
Event date
Jun 26, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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