Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F19%3A00053638" target="_blank" >RIV/61384399:31140/19:00053638 - isvavai.cz</a>
Result on the web
<a href="https://www.vse.cz/pep/714" target="_blank" >https://www.vse.cz/pep/714</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/j.pep.714" target="_blank" >10.18267/j.pep.714</a>
Alternative languages
Result language
angličtina
Original language name
Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data
Original language description
Main topics of the document: CLV Models; E-commerce; forecasting; methodology; online marketing; online marketing management; online shopping
Czech name
—
Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50602 - Public administration
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Prague Economic Papers
ISSN
1210-0455
e-ISSN
2336-730X
Volume of the periodical
28
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
22
Pages from-to
648-669
UT code for WoS article
000503401100002
EID of the result in the Scopus database
2-s2.0-85066453228