The Impact of Modern Communication Marketing Tools to Increase the Innovativeness of Business
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31150%2F21%3A00057492" target="_blank" >RIV/61384399:31150/21:00057492 - isvavai.cz</a>
Result on the web
<a href="https://mmi.fem.sumdu.edu.ua/sites/default/files/538-2021-10_Krchova%20et%20al.pdf" target="_blank" >https://mmi.fem.sumdu.edu.ua/sites/default/files/538-2021-10_Krchova%20et%20al.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21272/mmi.2021.3-10" target="_blank" >10.21272/mmi.2021.3-10</a>
Alternative languages
Result language
angličtina
Original language name
The Impact of Modern Communication Marketing Tools to Increase the Innovativeness of Business
Original language description
Main topics of the document: marketing communication; internalization; SME; traditional marketing; modern marketing; online marketing
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing and Management of Innovations
ISSN
2218-4511
e-ISSN
2227-6718
Volume of the periodical
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Issue of the periodical within the volume
3
Country of publishing house
UA - UKRAINE
Number of pages
10
Pages from-to
117-126
UT code for WoS article
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EID of the result in the Scopus database
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