Science Marketing: Research of the Use of Marketing Communications Tools in the Higher Education Environment
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F13%3A00042472" target="_blank" >RIV/61384399:31160/13:00042472 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Science Marketing: Research of the Use of Marketing Communications Tools in the Higher Education Environment
Original language description
Main topics of the document: science and research; marketing communications; universities; universities homepages; research; new media
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 21st Internation Business Information Management Association Conference
ISBN
978-0-9860419-0-7
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
1427-1434
Publisher name
International Business Information Management Association
Place of publication
—
Event location
Wien
Event date
Jun 27, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—