Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Model
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F22%3A00057867" target="_blank" >RIV/61384399:31160/22:00057867 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/abs/pii/S0040162522002578?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/abs/pii/S0040162522002578?via%3Dihub</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.techfore.2022.121731" target="_blank" >10.1016/j.techfore.2022.121731</a>
Alternative languages
Result language
angličtina
Original language name
Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Model
Original language description
Main topics of the document: advertising irritation; advertising value; moderated mediation; necessary condition analysis (NCA); partial least squares structural equation modeling (PLS-SEM); purchase intention
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Technological Forecasting & Social Change
ISSN
0040-1625
e-ISSN
—
Volume of the periodical
180
Issue of the periodical within the volume
1
Country of publishing house
US - UNITED STATES
Number of pages
16
Pages from-to
"nestrankovano"
UT code for WoS article
000800612300001
EID of the result in the Scopus database
2-s2.0-85129696767