Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F23%3A00059347" target="_blank" >RIV/61384399:31160/23:00059347 - isvavai.cz</a>
Result on the web
<a href="https://msijournal.com/brand-seduction-tool-for-brand-success/" target="_blank" >https://msijournal.com/brand-seduction-tool-for-brand-success/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.46286/msi.2023.18.2.1" target="_blank" >10.46286/msi.2023.18.2.1</a>
Alternative languages
Result language
angličtina
Original language name
Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term
Original language description
Main topics of the document: seduction; brand; marketing; advertisement; brand recall
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing Science & inspirations
ISSN
1338-7944
e-ISSN
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Volume of the periodical
18
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
10
Pages from-to
2-11
UT code for WoS article
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EID of the result in the Scopus database
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