Genre and Multimodality: Multimodal Analysis of the Dutch National Ballet

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F17%3AA1801PG5" target="_blank" >RIV/61988987:17250/17:A1801PG5 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Genre and Multimodality: Multimodal Analysis of the Dutch National Ballet

Original language description

The present paper analyzes multimodal features on a theatre website. Anchored in the methodologyof John Bateman, the paper employs the GeM model to explore the interconnection of the visual and textual modes present on the Dutch National Opera and Ballet's website, with a special emphasis on the website's layout and its changes induced by the user's navigation across the multimodal document. The paper also focuses on the major issues and constraints of applying Bateman's model, originally created for print media, to the novel genre of theatre websites, and it attempts to determine the optimum and most effective application of the model in this particular genre.

Czech name

—

Czech description

—

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

—

OECD FORD branch

60203 - Linguistics

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ostrava Journal of English Philology

ISSN

1803-8174

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

59-71

UT code for WoS article

—

EID of the result in the Scopus database

—