Manager´s competencies and theri significance in marketing

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F07%3A00016410" target="_blank" >RIV/61989100:27350/07:00016410 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

čeština

Original language name

MANAŽERSKÉ KOMPETENCE A JEJICH VÝZNAM V OBLASTI MARKETINGU

Original language description

The interest of each enterprise existing in still changing external economic environment is its success and competitiveness. On single workers and especially managers on single enterprise's management levels still greater requirements are laid, the managing of which is just one of presuppositions of successful competitiveness. These requirements and claims laid on managers are called managers' competencies the base of which is the personal manager's potential. Through its development, the meeting of requirements on manager's position performance is realized. Each manager should use his best effort in considering his own competencies and being aware of needs of his further development. The level of these competencies managing already at workers' accession to mangers' posts is influenced by their study and preparation for practice in the framework of university studies.

Czech name

MANAŽERSKÉ KOMPETENCE A JEJICH VÝZNAM V OBLASTI MARKETINGU

Czech description

The interest of each enterprise existing in still changing external economic environment is its success and competitiveness. On single workers and especially managers on single enterprise's management levels still greater requirements are laid, the managing of which is just one of presuppositions of successful competitiveness. These requirements and claims laid on managers are called managers' competencies the base of which is the personal manager's potential. Through its development, the meeting of requirements on manager's position performance is realized. Each manager should use his best effort in considering his own competencies and being aware of needs of his further development. The level of these competencies managing already at workers' accession to mangers' posts is influenced by their study and preparation for practice in the framework of university studies.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing a obchod 2007

ISBN

978-80-8093-026-4

ISSN

—

e-ISSN

—

Number of pages

5

Pages from-to

131-135

Publisher name

Národné lesnicke centrum

Place of publication

Zvolen

Event location

—

Event date

—

Type of event by nationality

—

UT code for WoS article

—