CRM: able to compete

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F03%3A00009100" target="_blank" >RIV/61989100:27510/03:00009100 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

CRM: able to compete

Original language description

Present day sees an extensive growth of CRM application. One of main reasons of this growth is ongoing globalosation and subsequently greater competitiveness on national markets. Strive to attract more customers and, to retain them is increasing significantly. CRM applications help the companies and institutions in similar situations to learn about their customers more effectively than ever befor.The article attempts to provide a brief summary of features of these applications and description of their architecture, of conditions for their future effectiveness and of information technologies used for their implementation.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

BC - Theory and management systems

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2003

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

IT System

ISSN

1212-4567

e-ISSN

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Volume of the periodical

5

Issue of the periodical within the volume

11

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

2

Pages from-to

44-45

UT code for WoS article

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EID of the result in the Scopus database

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