Analysis of the Effect of Advertising and Other Factors on Website Traffic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F10%3A10225307" target="_blank" >RIV/61989100:27510/10:10225307 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analysis of the Effect of Advertising and Other Factors on Website Traffic
Original language description
In the first part of the contribution we define the basic theoretical knowledge to measure website traffic, summarize analyzed websites and monitored variables. In the analytical part there is the analysis of individual factors and their impact on website traffic. To prove the relationships between the variables mainly Pearson's correlation coefficient is used. In the conclusion the key findings from the analysis are briefly summarized.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MEKON 2010
ISBN
978-80-248-2165-8
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
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Publisher name
VŠB - TU Ostrava, Ekonomická fakulta
Place of publication
Ostrava
Event location
VŠB-TU Ostrava, Ekonomická fakulta
Event date
Feb 3, 2010
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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