The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F11%3A86079355" target="_blank" >RIV/61989100:27510/11:86079355 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression
Original language description
The size of the pharmaceutical market and sales are increasing constantly. Market is flooding with a new drugs and preparations. There is increasing the number of the communication campaign for these medicaments. This paper aims to analyze the relationship between the awareness of the communication campaign and the purchase of the drugs. There is monitoring five groups of drugs, namely vitamins and minerals, medicines for immune support, painkillers, pharmaceutical cosmetics and medicines to support thenervous system. Analysis is made by using logistic regression, there are determine odds ratio of purchase and purchase probability. The coefficients are estimated using maximum likelihood.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MEKON 2011 : the CD of participants' reviewed papers from 13th International Conference
ISBN
978-80-248-2372-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1-10
Publisher name
VŠB - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
Feb 2, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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