Influence of Gender to the Purchase of Selected Pharmaceutical Products

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86079363" target="_blank" >RIV/61989100:27510/12:86079363 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Influence of Gender to the Purchase of Selected Pharmaceutical Products

Original language description

The aim of this paper is to analyze the behavior of customers influenced by demographic factor (specifically gender) on the pharmaceutical market. The analysis is focused on five selected groups of medicaments, namely vitamins and minerals, immune support medicines, painkillers, pharmaceutical cosmetics and medicines to support the nervous system. There are analyzed differences in behavior among men and women in each category of medicaments. The analysis is performed using the method of regression analysis. Influence is identified in the first step and it is quantified subsequently. There is applied a logistic regression method in this problem because a dependent variable (purchase of the medicaments) is discrete and binary.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ECON '12

ISSN

1803-3865

e-ISSN

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Volume of the periodical

21

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

10

Pages from-to

130-139

UT code for WoS article

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EID of the result in the Scopus database

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