Application of AHP Method in External Strategic Analysis of the Selected Organization
Result description
Strategic management belongs indisputably to the activities enabling long-term development of the organization. Managers must decide on future actions. The first step of the process is strategic analysis, which helps to identify and to describe organizational internal and external environment. SWOT analysis is the most frequently applied method which enables synthesis of partial results of external and internal analyses. The paper is focused on external part of SWOT analysis. The aim is to propose evaluation of the partial results of external strategic analyses, which are basis for creation of external part of SWOT matrix. Analytic hierarchy process is used for the evaluation and this method is applied on data of the selected organization
Keywords
The result's identifiers
Result code in IS VaVaI
Result on the web
DOI - Digital Object Identifier
Alternative languages
Result language
angličtina
Original language name
Application of AHP Method in External Strategic Analysis of the Selected Organization
Original language description
Strategic management belongs indisputably to the activities enabling long-term development of the organization. Managers must decide on future actions. The first step of the process is strategic analysis, which helps to identify and to describe organizational internal and external environment. SWOT analysis is the most frequently applied method which enables synthesis of partial results of external and internal analyses. The paper is focused on external part of SWOT analysis. The aim is to propose evaluation of the partial results of external strategic analyses, which are basis for creation of external part of SWOT matrix. Analytic hierarchy process is used for the evaluation and this method is applied on data of the selected organization
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Procedia Economics and Finance. Volume 30
ISBN
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ISSN
2212-5671
e-ISSN
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Number of pages
9
Pages from-to
146 - 154
Publisher name
Elsevier
Place of publication
London
Event location
Londýn
Event date
Aug 25, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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Basic information
Result type
D - Article in proceedings
CEP
AE - Management, administration and clerical work
Year of implementation
2015