Food quality labels from the producers' perspective

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097803" target="_blank" >RIV/61989100:27510/16:86097803 - isvavai.cz</a>

Result on the web

<a href="https://jcea.agr.hr/articles/774028_Food_quality_labels_from_the_producers_perspective_en.pdf" target="_blank" >https://jcea.agr.hr/articles/774028_Food_quality_labels_from_the_producers_perspective_en.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5513/JCEA01/17.3.1779" target="_blank" >10.5513/JCEA01/17.3.1779</a>

Result language

angličtina

Original language name

Food quality labels from the producers' perspective

Original language description

The paper deals with analysing the food producer attitudes towards quality labels. The Klasa label, as the most known and the most frequently used food quality label in the Czech Republic, have become the subject of investigation. The aim of the research was to identify the benefits and problems arising from the certification process and the label use. Primary data were collected in online survey based on standardized questionnaire. In census, 86 respondents from the total 218 producers with the Klasa label in the Czech Republic completed the questionnaire. The most of producers (72%) have a longer experience with the label, they are using the label for more than four years. The producers' expectations from the label were fulfilled only partially. A poor state marketing support and missing marketing strategy were identified as general problems of the label. Specific perceived problems are formalities connected with the certification process and certification of poor-quality products. Correlation analysis, t-test and Pearson chi-square test were calculated to discover relations between variables. The results of the study can be beneficial to both, food producers as well as administrator of the label. Identified problems could help them to improve marketing strategy of the label in order to manage the label in effective way and use all benefits arising from the certification. Administrator of the label should make the certification process more effective and transparent, promotion should be focused on the explanation to consumers what the Klasa label guarantees.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Central European Agriculture

ISSN

1332-9049

e-ISSN

—

Volume of the periodical

17

Issue of the periodical within the volume

3

Country of publishing house

HR - CROATIA

Number of pages

20

Pages from-to

815-834

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-84987597602