SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10236562" target="_blank" >RIV/61989100:27510/17:10236562 - isvavai.cz</a>
Result on the web
<a href="http://pjms.zim.pcz.pl/resources/html/article/details?id=156534" target="_blank" >http://pjms.zim.pcz.pl/resources/html/article/details?id=156534</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17512/pjms.2017.15.2.24" target="_blank" >10.17512/pjms.2017.15.2.24</a>
Alternative languages
Result language
angličtina
Original language name
SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC
Original language description
Territorial marketing became one of the most useful devices of communal managements. Naturally, communities form complex and entirely specific entities and that is why numerous peculiar features are concomitant to territorial marketing. The purpose of this article is to show the state of municipal marketing and to monitor this type of marketing within contemporary communal practice in the Czech Republic. Larger communities turned out to be more fastidious and prefer to bait primarily people with university education while their smaller peers are thankful for any new inhabitants. Larger communities also prefer foreign investors and regard journalists in the framework of relationship marketing more. Apart from size peculiarities there appeared also numerous regional specifics of communal marketing in the country, which are in consonance with genuine features of these territories.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Polish Journal of Management Studies
ISSN
2081-7452
e-ISSN
—
Volume of the periodical
15
Issue of the periodical within the volume
2
Country of publishing house
PL - POLAND
Number of pages
11
Pages from-to
262-272
UT code for WoS article
000404991500024
EID of the result in the Scopus database
—