All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10236562" target="_blank" >RIV/61989100:27510/17:10236562 - isvavai.cz</a>

  • Result on the web

    <a href="http://pjms.zim.pcz.pl/resources/html/article/details?id=156534" target="_blank" >http://pjms.zim.pcz.pl/resources/html/article/details?id=156534</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.17512/pjms.2017.15.2.24" target="_blank" >10.17512/pjms.2017.15.2.24</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC

  • Original language description

    Territorial marketing became one of the most useful devices of communal managements. Naturally, communities form complex and entirely specific entities and that is why numerous peculiar features are concomitant to territorial marketing. The purpose of this article is to show the state of municipal marketing and to monitor this type of marketing within contemporary communal practice in the Czech Republic. Larger communities turned out to be more fastidious and prefer to bait primarily people with university education while their smaller peers are thankful for any new inhabitants. Larger communities also prefer foreign investors and regard journalists in the framework of relationship marketing more. Apart from size peculiarities there appeared also numerous regional specifics of communal marketing in the country, which are in consonance with genuine features of these territories.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Polish Journal of Management Studies

  • ISSN

    2081-7452

  • e-ISSN

  • Volume of the periodical

    15

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    PL - POLAND

  • Number of pages

    11

  • Pages from-to

    262-272

  • UT code for WoS article

    000404991500024

  • EID of the result in the Scopus database