Ownership´s character as a factor determining perception of communication media in the gender context

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10236761" target="_blank" >RIV/61989100:27510/17:10236761 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Ownership´s character as a factor determining perception of communication media in the gender context
Original language description
In present time, the media significantly influence the events of every-day life. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. Main aim of this paper is to find out what is the opinion of the respondents towards the media, especially in the area of their credibility. In addition, there is an effort to determine whether the respondents prefer a certain type of media and which type it is. Subsequently, these re-search activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the gender division. The research was focused on the so-called Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 12th International Conference on Strategic Management and its Support by Information Systems: May 25th-26th, 2017, Ostrava, Czech Republic
ISBN
978-80-248-4046-8
ISSN
2570-5776
e-ISSN
neuvedeno
Number of pages
13
Pages from-to
65-77
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 25, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000417344100007

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