Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098195" target="_blank" >RIV/61989100:27510/16:86098195 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership
Original language description
Media are an integral part of the life of every society. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. The author’s objective is to ascertain the respondents’ general opinion of the media, above all, in the area of their credibility. Subsequently, these research activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the age or the gender division. The research was primarily focused on the so-called Generation Y and Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.)
Czech name
—
Czech description
—

Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Managing and Modelling of Financial Risks : proceedings of the 8th international scientific conference : September 5-6, 2016, Ostrava, Czech Republic
ISBN
978-80-248-3994-3
ISSN
2464-6970
e-ISSN
2464-6989
Number of pages
11
Pages from-to
588-598
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
Sep 5, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)