What Drives Gamers to Buy Virtual Goods? A Comparative Study of European Gamers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10239970" target="_blank" >RIV/61989100:27510/18:10239970 - isvavai.cz</a>
Result on the web
<a href="https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2018_Proceedings.pdf" target="_blank" >https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2018_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
What Drives Gamers to Buy Virtual Goods? A Comparative Study of European Gamers
Original language description
Nowadays, free-to-play revenue model is growing in popularity with both game developers and players. The basic game is provided free of charge, but players are encouraged to purchase virtual goods, varying from cosmetic elements such as new skins for game character to items offering significant advantage over other players. Due to the relative newness of this phenomena, little research has been devoted to this topic, especially in the European region. In this paper, we identify motivations and antecedents influencing the purchasing behavior of free-to-play gamers, such as the support of the game developer, gaining advantage in the game or player's relationship to their game character. We conduct a quantitative study of 1 107 European gamers (from Czech Republic and Belgium) to compare whether overall attitude, average spend on virtual goods and factors influencing customer's behavior vary accross the nations. This approach also allows us to develop a typology of free-to-play gamers in Czech Republic and Belgium.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 4th International Conference on European Integration 2018 : ICEI 2018 : May 17-18, 2018, Ostrava, Czech Republic. 2nd part
ISBN
978-80-248-4169-4
ISSN
2571-029X
e-ISSN
2571-029X
Number of pages
10
Pages from-to
729-738
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 17, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000462093400079