Negativists, enthusiasts and others: a typology of players in free-to-play games

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F23%3A10239982" target="_blank" >RIV/61989100:27510/23:10239982 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/article/10.1007/s11042-022-13647-9" target="_blank" >https://link.springer.com/article/10.1007/s11042-022-13647-9</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s11042-022-13647-9" target="_blank" >10.1007/s11042-022-13647-9</a>

Result language

angličtina

Original language name

Negativists, enthusiasts and others: a typology of players in free-to-play games

Original language description

The purpose of this paper is to design a multidimensional typology of free-to-play gamers based on the theory of consumer values in order to test whether the types of gamers differ in their premium content consumer buying behaviour. Design/methodology/approach - The study uses a survey of 839 Czech free-to-play gamers, where the players motivations are tested across 27 items. Factor analysis is then used to identify 6 different factors (values) influencing the gamers. These factors are then used as variables in the cluster analysis, in order to identify 5 distinct gamer types. Findings - Two new gamer types, previously unidentified in the literature, have been identified (negativists and enthusiasts), alongside three more &quot;standard&quot; game types (economic aesthetes, identification seekers and killers). Each type differs in their gaming (length of gameplay and genres of games played) and premium content purchasing behaviour (average monthly spend), as well as some demographic characteristics (e. g. age). Research limitations/implications - As gaming communities on Facebook were used as to distribute the questionnaire, the sample includes a number of casual gamers, which leads to lower generalization of the study. Further qualitative studies of gamers of different types would also enhance our understanding of the different motivations. Originality/value - This paper posits a new multidimensional typology of free-to-play gamers, identifies two previously unidentified gamer types and ties these types to different purchasing and gaming behaviour. Keywords - computer games; player typology; free-to-play games; purchasing behavior; virtual goods.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Multimedia Tools and Applications

ISSN

1380-7501

e-ISSN

1573-7721

Volume of the periodical

82

Issue of the periodical within the volume

5

Country of publishing house

NL - THE KINGDOM OF THE NETHERLANDS

Number of pages

22

Pages from-to

7939-7960

UT code for WoS article

000840595500004

EID of the result in the Scopus database

2-s2.0-85136021245