Global Aspects of Social Media Perception by Y Generation in Gender Context

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10243071" target="_blank" >RIV/61989100:27510/20:10243071 - isvavai.cz</a>
Result on the web
<a href="http://10.1051/shsconf/20207403004" target="_blank" >http://10.1051/shsconf/20207403004</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/20207403004" target="_blank" >10.1051/shsconf/20207403004</a>

Result language
angličtina
Original language name
Global Aspects of Social Media Perception by Y Generation in Gender Context
Original language description
nfluencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi - Square test via MS Excel. We expect gender factor affects the social networks.
Czech name
—
Czech description
—

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Globalization and its Socio-economic Consequences - Sustainability in the Global-Knowledge Economy : 19th international scientific conference : 9th - 10th October 2019, Rajecke Teplice, Slovak Republic
ISBN
—
ISSN
2261-2424
e-ISSN
—
Number of pages
8
Pages from-to
1-8
Publisher name
EDP Sciences
Place of publication
Les Ulis
Event location
Rajecké Teplice
Event date
Oct 9, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000528040800057

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