Negative Campaigning as a Global Perspective

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F07%3A33119640" target="_blank" >RIV/61989592:15210/07:33119640 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Negative Campaigning as a Global Perspective

Original language description

Negative advertising as an instrument of election campaigning is now basically a global problem. What gradually came from America via Britain to Western Europe can now be seen in election campaigns in Central-Eastern Europe and in many consolidated or new democracies throughout the world. In what way are these trends transferred in political communication and election campaigns?Why do politicians and the hired professionals who help them manage their campaigns resort so often to the methods of negativeadvertising, i.e., negative campaigning? The various motives of this approach, the development of negative advertising and practical examples of its application in American election campaigns are described in the book by David Mark.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AD - Political sciences

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Contemporary European Studies

ISSN

1802-4289

e-ISSN

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Volume of the periodical

2

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

63-68

UT code for WoS article

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EID of the result in the Scopus database

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