What do you think about those COVID-19 measures? On the extremity and uncertainty of attitudes in business research

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F22%3A73617962" target="_blank" >RIV/61989592:15210/22:73617962 - isvavai.cz</a>

Result on the web

<a href="https://kems.upol.cz/fileadmin/userdata/FF/katedry/kae/knowcon/proceedings/KNOWCON_2022_JS_JS_paper_CORRECTED.pdf" target="_blank" >https://kems.upol.cz/fileadmin/userdata/FF/katedry/kae/knowcon/proceedings/KNOWCON_2022_JS_JS_paper_CORRECTED.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

What do you think about those COVID-19 measures? On the extremity and uncertainty of attitudes in business research

Original language description

In the paper we explore the link between the extremity of answers provided during the assessment of a specific concept using the semantic differential-type scales and their uncertainty. We investigate whether a more polarized attitude (operationalized by the relative share of extreme scale values in the set of semantic differential scale answers) is linked with less uncertainty present in the answers. The research further extends the applicability of semantic differential in economic and business research. Semantic differential is currently being reintroduced into economic research in the field of strategic management research, risk management, multiple-criteria evaluation and related fields. This paper returns back to the original use of semantic differential, applies its two-scale alternative proposed for the interval-valued semantic differential tool on the assessment of COVID-19 related measures and investigates whether polarization of attitudes seems to result in lower perceived uncertainty of the evaluations being provided. The fsQCA methodology is applied to analyze the data and to see whether polarized attitudes reduce perceived overall uncertainty of the answers and whether a similar effect manifests itself also with specific, more projective and less descriptive scales used in the semantic differential. Implications for the use of generalized versions of semantic differential in economic and business research are discussed.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50202 - Applied Economics, Econometrics

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

KNOWCON 2022 Knowledge on Economics and Management Conference Proceedings

ISBN

978-80-244-6232-5

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

175-181

Publisher name

Univerzita Palackého v Olomouci

Place of publication

Olomouc

Event location

Olomouc

Event date

Dec 8, 2022

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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