Semantic differential for the twenty-first century: scale relevance and uncertainty entering the semantic space

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F19%3A73589028" target="_blank" >RIV/61989592:15210/19:73589028 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/article/10.1007/s11135-018-0762-1" target="_blank" >https://link.springer.com/article/10.1007/s11135-018-0762-1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s11135-018-0762-1" target="_blank" >10.1007/s11135-018-0762-1</a>

Result language

angličtina

Original language name

Semantic differential for the twenty-first century: scale relevance and uncertainty entering the semantic space

Original language description

We propose an interval-valued version of the semantic differentiation method originally proposed by Osgood et al. in 1957. The semantic differential is a tool for the extraction of attitudes of respondents towards given objects or of the connotative meaning of concepts. Semantic-differential-type scales are also frequently used in social-science research. The proposed generalisation of the original method is better suited for the reflection of perceived scale relevance and provides a possible solution to specific aspects of the concept–scale interaction issue and some other issues recently identified in the literature in connection with the use of semantic differential or semantic-differential-type scales. Lower appropriateness of scales as perceived by the respondents is translated into uncertainty regions and neutral answers can be distinguished from answers where the scale is perceived to be irrelevant. We suggest a modified data collection procedure and describe the calculation of the representation of the attitude towards an object as a point in the semantic space surrounded by an “uncertainty box”. The new method introduces uncertainty to the semantic space and allows for a more appropriate reflection of the meaning of concepts, words, etc. in formal models. No restrictions are introduced in terms of the availability of results—standard semantic-differential outputs including the position of objects in the semantic space and their semantic distance are available. The new method, however, reflects the uncertainty stemming from linguistic labels of the scale endpoints and from lower perceived appropriateness of the scales in the process.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50202 - Applied Economics, Econometrics

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

QUALITY &amp; QUANTITY

ISSN

0033-5177

e-ISSN

—

Volume of the periodical

53

Issue of the periodical within the volume

January 2019

Country of publishing house

NL - THE KINGDOM OF THE NETHERLANDS

Number of pages

14

Pages from-to

435-448

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85046543720