The Level of Destination Management in The South-Moravian Region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00144161" target="_blank" >RIV/62156489:43110/09:00144161 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Level of Destination Management in The South-Moravian Region
Original language description
Tourism is a significant tool of prosperity in not only well-known tourist destinations, but it is also an important potential development element in not so developed rural regions. In the Czech Republic the field of region development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and it passes through natural development. Strong competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance of the region. The paper outline the main theoretical basis, principles and tools of destination management and subsequently it summarizes the resu
Czech name
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Czech description
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Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
V. International Conference on Applied Business Research
ISBN
978-80-7375-324-5
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Number of pages
6
Pages from-to
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Publisher name
MZLU v Brně
Place of publication
Brno
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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