Fermentation industry products marketing -- is it possible to anticipate selling promotional effects?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00143059" target="_blank" >RIV/62156489:43110/10:00143059 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Fermentation industry products marketing -- is it possible to anticipate selling promotional effects?
Original language description
The article is focused on the predictability analysis of an impact of food production selling promotional campaigns. The semi-parametric approach was used as means to model effects of specific selling promotional tools. As an outcome of this modelling approach, there are so called deal effect curves showing (on the basis of actual research) how particular product price amount will probably affect sale quantity. Be based on the case study results of one of tools price reduction as a variable indicator and its application to sale quantity of a specific beer brand and another referential product (bread), the authors draw following conclusions: Sales promotion activities are critically important for food processing subjects and they might essentially become a long-term viability determinant of individual companies. A final effect size on sale quantity is actually predictable to a certain degree. The measured values were assumed from extensive primary research realized in the Department of
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Kvasný průmysl : Časopis pro výrobu nápojů a biochemické technologie = Journal for brewing, malting & beverage industry
ISSN
0023-5830
e-ISSN
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Volume of the periodical
2
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
60
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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