Preferences of men and women in the Czech Republic when shopping for food
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00179981" target="_blank" >RIV/62156489:43110/12:00179981 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Preferences of men and women in the Czech Republic when shopping for food
Original language description
Buying behavior of men and women shows considerable differences. The individual stages of purchase decision-making process lead to convergence or conversely deepening of these differences. The paper provides results of analysis of chosen aspects of consumer behavior of men and women in the Czech Republic. It focuses on the grocery shopping in small-sized shops. Due to the complexity of the problem the research could not cover all aspects associated with this topic. It identifies who in a household is responsible for grocery shopping, how often and in what quantity of purchases. The paper examines to what extent is a purchase planned and by what a consumer is usually stimulated to an impulsive shopping. Further, it describes factors leading to a choiceof shopping place and to a satisfaction with shopping conditions. The primary data was collected through a method of in-depth interviews conducted from January to March 2011 on a sample of 56 respondents in the three smaller stores in the
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
60
Issue of the periodical within the volume
7
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
425-432
UT code for WoS article
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EID of the result in the Scopus database
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