Preferences of Consumers when Shopping for Regional Products

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A43908756" target="_blank" >RIV/62156489:43110/12:43908756 - isvavai.cz</a>
Result on the web
<a href="http://www.esaf.llu.lv/getfile.php?id=405" target="_blank" >http://www.esaf.llu.lv/getfile.php?id=405</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Preferences of Consumers when Shopping for Regional Products
Original language description
This paper presents partial results of research on consumer preferences when shopping for food. It is focused on the area of regional products and consumer preferences in relation to the country origin of food products. The results are based on questionnaire survey that was conducted within the period from October 2010 to January 2011 on a sample of 3767 respondents from the Czech Republic, via both online questionnaires and its printed version. The questionnaire system ReLa, developed by the Departmentof Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno, was used for the data collection. Data were processed with statistical software STATISTICA (Ver. 9). Preferences for food of Czech origin were analysed in relation to identification criteria. The research results show that the origin of food plays an important role in consumer purchase decision-making. Results of analysis of contingency proved no association between the variables - levels of pref
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Economic Science for Rural Development: Proceeding of the International Scientific Conference
ISBN
978-9934-8304-1-9
ISSN
1691-3078
e-ISSN
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Number of pages
5
Pages from-to
56-60
Publisher name
Latvian University of Agriculture
Place of publication
Jelgava
Event location
Jelgava
Event date
Apr 26, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000325771300008

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